WebApr 2, 2024 · This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of … WebMar 31, 2024 · Through an analysis of 40 years of news coverage regarding Shenzhen in the People’s Daily, this study draws conclusions regarding the features of city branding …
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WebJun 1, 2015 · The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands are formed as sums of mental associations. WebOct 14, 2011 · City branding has joined the vocabulary of a growing number of politicians and city officials across Europe. While most academic research in this field has focused on the concept of city branding itself, the subject of this article is the implementation of city branding. In this conceptual paper it is argued that the governance setting in which city … fitech 30001 controller
The Basics of a Successful Country or City Brand Strategy
WebNov 11, 2024 · Findings. This paper identifies the distinctive factors for branding Hong Kong as a smart city. The results from the factor analysis identify four factors for determining what a smart city is from the perspective of visitors, namely, the quality of a smart society: energy consumption in an urban environment, smart city governance and … WebUjianto Purwanto, Euis Soliha. Abstract. Recently, city branding become the most issue in marketing. The cities being developed to be the best destination for tourism, therefore, … WebReviews. 'City Branding Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this … can hamstring injury cause groin pain