WebWhen motivation and ability to process the message are high, the person will usually take the central route. But when the person lacks either the motivation or the ability to process the message, he or she will be more likely to take the peripheral route. Next we’ll look at research testing these hypotheses. Read on WebFeb 16, 2024 · Peripheral route processing can often come from people who know what they want but do not know much about the details of that item. For example, someone …
APA Dictionary of Psychology
WebNov 26, 2024 · Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. WebPeripheral route processing involves a low level of elaboration. The user isn’t scrutinizing the message for its effectiveness. If these peripheral influences go completely unnoticed, the message recipient is likely to maintain their … marvin slomowitz obituary
Chapter 13 Flashcards Chegg.com
WebSep 7, 2024 · (Processing process) The treatment step is a step of bringing the film into contact with a treatment liquid containing nitrate, boric acid and zinc iodide and having a pH of 4.3 or higher at 25°C. The pH of the treatment liquid at 25° C. is preferably 4.6 or higher, preferably 4.7 or higher, and more preferably 4.8 or higher. WebPeripherally and Centrally ELM is a dual-processing model, and it states that the way we react to messages will be dependent on which processing route we decide to take/how we decide to process messages & arguments. Define central processing. Uses evidence and through examination of messages in order to make a decision/form an opinion. WebFeb 27, 2024 · The elaboration likelihood model determines if a message will be more or less persuasive through two different routes: the central route and the peripheral route. Persuasion is any change that occurs in people’s attitudes as a consequence of their exposure to a message. marvin sliding patio door cost